Leo Cai Yang, Project Manager, has sales and marketing experience in the biotech and pharma segments, including nearly 10 years in marketing and market research. He has worked with several western equipment manufacturers in the pharmaceutical and medical device industries. He is familiar with how western and Chinese business work together and can navigate the cultural and communications gaps that sometimes arise. He has a deep understanding of the Chinese industry and can identify trends, and network with senior executives to define strategic opportunities. He has worked in Europe in Switzerland, Austria, and Germany, and participates in training for the American Management Association (AMA), and is skilled and familiar with the issues that arise in cooperation with Chinese distributors and has developed the expertise to identify and qualify distributors in various environments. He has researched Chinese distributors for lab reagents, has successfully managed projects involving the acquisition by leading multinational lab reagent distributors. He has also project managed studies involving new biopharmaceutical technology applications in China including interviews, analysis, and strategy development. He graduated from East China Normal University with a bachelor’s degree in Biotechnology in 2006.
