BioPlan Associates

Delivering Actionable Knowledge

  • Services
    • BioPipeline™
    • Business Intelligence
      • Industry Trend Analysis
    • China Distributor Strategy Services
    • Database Services
    • Market and Customer Research
      • China Practices
      • Customer Needs Analysis
      • Customer Situation Analysis
    • New Product Development
      • NPD Models That Work
      • Quick Test
    • New Technology & Product Evaluation Program
    • Pricing Effectively
    • Sales Lead Services
  • Databases
    • Top200 Cell Gene
    • Top300Bio CDMO
    • Top1000bio
    • Biopharmaceuticals in the US and European Markets
    • Top 100 China Online Directory Database
  • Publications
    • Books and Studies
      • Advances in BioPharma in China
      • Advances in BioPharma in India
      • Advances in Large-Scale Biomanufacturing
      • Biopharma Mfg Capacity and Production
      • Biopharmaceuticals in the U.S. and European Markets
      • China Biomanufacturing Comparative Analysis
      • China Biopharma Distributors
      • China CMO
      • China Top 60
      • Expression Systems
      • India Top 60
      • QG Biofuels
      • QG Clinical Trials
      • QG Middle East
    • Articles
    • White Papers
    • Newsletters
    • Webcasts
  • Typical Projects
  • Podcast/Blog
  • About Us
    • Who We Are
    • Press Releases
    • Partners
    • Careers
      • Staffing Solutions
    • Clients
  • Contact

Customer Needs Analysis

Customer Needs

Are you asking the right questions?

An accurate customer needs analysis helps you make strong, aggressive tactical marketing decisions.

Base your decisions on actual, quantified market requirements. You get up-to-date, relevant information on your customers’ (and potential customers’) buying patterns, needs, and price sensitivity through our numerous resources and services:

  • Market Needs Analysis
  • Business Intelligence
  • Market Surveys
  • 1-on-1 Interviews
  • Laboratory Purchasers Surveys
  • Physician Surveys
  • Customer & Competitor Profiling
  • Focus Groups
  • Advertising Effectiveness Testing

Qualitative vs Quantitative

Many of our clients ask us, “How many people do we need to talk to in order to really quantify the information?”

Our response: “As few as possible to make a smart business decision and reduce the risk associated with making the wrong decision.” This keeps budgets in line and maximizes the value of the project. You won’t be paying for highly precise information you don’t need to make decisions. You won’t be paying for “Nice to Know” information—only the information you need to assure you’re making the right marketing decisions and investments.

Selecting a Sample Size

  1. Sample size is based on factors such as the number of possible alternative answers and variability of answers among respondents.
  2. Decide if you need a “probability sample”—i.e., data that can be used to project accurately to the entire market segment.
  3. Decide if you have the budget and time to draw a probability sample (so you can calculate confidence limits for sampling error).
  4. Since we often don’t know what kind of responses we’ll be getting before we implement the study, sample size must often be based on experience.

Very few companies have unlimited budgets for marketing research—neither does yours. Focus on reducing the risks associated with your decision-making, and you may find that you can significantly reduce your sample size. This will make your analysis much more cost-effective!

Questionnaire Do’s and Don’ts

  • Keep it simple: Avoid complex questions that confuse your respondent, slow the research and reduce compliance.
  • No bias: Avoid leading questions like “Why don’t you like Acme Biotech’s analysis services?“
  • Use simple terminology, even with sophisticated respondents. This avoids ambiguity and useless responses.
  • Ranges reduce respondents’ sensitivity: Rather than asking “How many gels do you run per day?” ask “Do you run 0-5, 6-10… etc.“
  • Allow for “Other” category in fixed responses.

—Adapted from Kotler, 11th Ed, P 136

Our Team in the News

Dr. Smita Khanna, Director, Technical Research

Dr. Smita Khanna is a biopharma and healthcare market researcher/analyst, with a PhD in Biotechnology. She has extensive experience working in several key industry segments and has experience with the Council of Scientific & Industrial Research-Indian Institute of Toxicology Research (CSIR-IITR), India. Her expertise includes primary and secondary research and market analysis of healthcare and […]

Fran Goldstein, MBA, Manager, Research Networks

Fran Goldstein brings demonstrated expertise in subject matter expert recruiting and networking, including strategy development and planning, team building and secondary research. Her background includes Producer, Real World Leaders and Executive Leaders Radio, and President, FSG Marketing and Sales Associates. She has an MBA in Marketing/Marketing Management, General from the George Washington University and a […]

Advances in Biopharmaceutical Technology in China, 2nd ed.

International Biopharma Spotlight   Society for Industrial Microbiology and Biotechnology and… LEARN MORE

News and Announcements

China Biopharma Distributors

NEW! Directory: Top 60 Distributors of Bioprocessing Supplies in China: Opportunities for Global Biopharma Suppliers to Find and Manage Local Distributors in China   Comprehensive China Biopharmaceutical Equipment and Suppliers Distributors Directory 2020 provides detailed profiles of China’s Equipment and Supply Distributors industry. Competitive landscape in China’s bioprocess equipment and consumables segment, with comprehensive information on […]

China CMO

NEW! Growth of Biopharmaceutical Contract Manufacturing Organizations in China: An In-depth Study of Emerging Opportunities Comprehensive In-depth Study provides detailed analysis of the CMO industry, its recent development and trends. Profiles of China’s Contract Manufacturing Organizations (CMOs) and Contract Development Manufacturing Organizations (CDMOs), including their capacity, history, products, scale, management, business focus, products, R&D, business and […]

Advances in Biopharmaceutical Technology in India

Donec vitae sapien ut libero venenatis faucibus. Donec elit libero, sodales nec, volutpat a, suscipit non, turpis. Donec id justo.

Our Team in the News

China Biopharma Distributors

NEW! Directory: Top 60 Distributors of Bioprocessing Supplies in China: Opportunities for Global Biopharma Suppliers to Find and Manage Local Distributors in China   Comprehensive China Biopharmaceutical Equipment and Suppliers Distributors Directory 2020 provides detailed profiles of China’s Equipment and Supply Distributors industry. Competitive landscape in China’s bioprocess equipment and consumables segment, with comprehensive information on […]

China CMO

NEW! Growth of Biopharmaceutical Contract Manufacturing Organizations in China: An In-depth Study of Emerging Opportunities Comprehensive In-depth Study provides detailed analysis of the CMO industry, its recent development and trends. Profiles of China’s Contract Manufacturing Organizations (CMOs) and Contract Development Manufacturing Organizations (CDMOs), including their capacity, history, products, scale, management, business focus, products, R&D, business and […]

China Biopharma Distributors

NEW! Directory: Top 60 Distributors of Bioprocessing Supplies in China: Opportunities for Global … LEARN MORE

China CMO

NEW! Growth of Biopharmaceutical Contract Manufacturing Organizations in China: An In-depth Study of … LEARN MORE

Advances in Biopharmaceutical Technology in India

International Biopharma Spotlight Advances in Biopharmaceutical Technology in India A Society for … LEARN MORE

Advances in Biopharmaceutical Technology in China, 2nd ed.

International Biopharma Spotlight   Society for Industrial Microbiology and Biotechnology and … LEARN MORE

A Quick Guide to Clinical Trials

  A Quick Guide to Clinical Trials,  2nd Ed. -  This book provides a unique view of the clinical … LEARN MORE

Directory of Top 60 Biopharmaceutical Manufacturers in China

BioPlan’s Directory of Top 60 Biopharmaceutical Manufacturers in China Completely updated, comprehensive Top 60 D … LEARN MORE

China CMO

NEW! Growth of Biopharmaceutical Contract Manufacturing Organizations in China: An In-depth Study of Emerging … LEARN MORE

Advances in Biopharmaceutical Technology in India

International Biopharma Spotlight Advances in Biopharmaceutical Technology in India A Society for Industrial … LEARN MORE

Advances in Biopharmaceutical Technology in China, 2nd ed.

International Biopharma Spotlight   Society for Industrial Microbiology and Biotechnology and BioPlan … LEARN MORE

China Biopharma Distributors

NEW! Directory: Top 60 Distributors of Bioprocessing Supplies in China: Opportunities for Global Biopharma … LEARN MORE

BioPlan Associates
ONE RESEARCH CT., STE. 450
ROCKVILLE, MD 20850

Sign Up For News and Updates

Tel: 301-921-5979
Fax: 301-926-2455
info@dev.bioplanassociates.com