BioPlan Associates

Delivering Actionable Knowledge

  • Services
    • BioPipeline™
    • Business Intelligence
      • Industry Trend Analysis
    • China Distributor Strategy Services
    • Database Services
    • Market and Customer Research
      • China Practices
      • Customer Needs Analysis
      • Customer Situation Analysis
    • New Product Development
      • NPD Models That Work
      • Quick Test
    • New Technology & Product Evaluation Program
    • Pricing Effectively
    • Sales Lead Services
  • Databases
    • Top200 Cell Gene
    • Top300Bio CDMO
    • Top1000bio
    • Biopharmaceuticals in the US and European Markets
    • Top 100 China Online Directory Database
  • Publications
    • Books and Studies
      • Advances in BioPharma in China
      • Advances in BioPharma in India
      • Advances in Large-Scale Biomanufacturing
      • Biopharma Mfg Capacity and Production
      • Biopharmaceuticals in the U.S. and European Markets
      • China Biomanufacturing Comparative Analysis
      • China Biopharma Distributors
      • China CMO
      • China Top 60
      • Expression Systems
      • India Top 60
      • QG Biofuels
      • QG Clinical Trials
      • QG Middle East
    • Articles
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  • Typical Projects
  • Podcast/Blog
  • About Us
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Pricing Effectively

Need help determining whether your pricing is optimizing your profitability?

 

Pricing is the fastest, single most effective way a company can impact its profitability. Implementing a major marketing and advertising campaign may increase revenue; downsizing may cut costs; reducing manufacturing costs may make you a little more profitable. But effectively managing the price of your products and services will have the fastest impact on your profitability!

Here’s a fact: Raise your prices by 1% and you will see a 12.3% increase in your product’s profitability.*
*(Based on the Standard & Poors 1000 Index, average pricing structure, and cost data. Your pricing structure will differ.)

  • A 1% increase won’t be noticed by your customers, will it?
  • Why not raise prices by 10%?
  • When will you get push-back from your customers?
  • Your sales staff?

BioPlan Associates can determine your customers’ price sensitivity by market segment.

Benefits of Pricing Right

Effectively manage your product and services pricing:— You will be offering pricing packages and strategies that your competitors can’t touch. Deliver real value to your customers.

Get total security in your pricing decisions:—You’re pricing and delivering value—based on what your customers demand and expect.

Satisfy yourself, your senior management, and your sales team that your price increases are justified: —Because you’ll show you’re offering real customer value.

Increase your company’s overall profitability.

Pricing strategy should be based on customer value, product mix, branding strategy, and the quality message you deliver. Life sciences companies, in particular, should design flexibility into their pricing strategies and develop ways to handle the rapid changes and uncertainties in this business segment. Even for technical and novel products, pricing sensitivity analysis is a repeatable and methodical process. Our cost-effective, customer-based approach to pricing analysis gets you the market information you need to leverage this marketing tool and achieve the financial results you expect.

Pricing is an under-managed activity in many companies:

  • Pricing is not seen as “manageable”: It’s often done reactively; when the competition raises prices, or when customers complain.
  • Times have changed: Companies used to be able to generate acceptable returns without smart pricing—not any longer.
  • Pricing is not approached methodically: Effective pricing requires clear knowledge of your market and customers.
  • Poor pricing is difficult to detect: Determining that you are under-pricing is not an easy task to undertake.
  • Front-line marketing staff often have no incentive to manage pricing: Increasing prices risk losing customers and will not make your sales force’s job any easier. Further, if the marketer is wrong and the company loses too many customers, the marketer could be blamed.

Want help selling your product or service? Use our independent analysis to show your prospect how well your product will impact their return on investment.

Establishing a clear business case for your products, or an ROI to your clients in a technical market is challenging. BioPlan Associates can work with you to define and quantify the actual, documented value that your solution, product, or service brings to your customers—the ones they value most.

Quantify the key business elements that make up your ROI-based business case. Many companies claim to deliver superior value. While it may be true, you must be able to prove such claims. You will need to objectively demonstrate that your products and services yield economic benefits to your customers, either by reducing costs or stimulating revenue.

You receive the validated, customer-based data using your product’s performance along with independent verification of your service’s effectiveness. You will be able to deliver quantified, validated claims about your product’s performance!

Our Team in the News

Leo Cai Yang, Project Manager

Leo Cai Yang, Project Manager, has sales and marketing experience in the biotech and pharma segments, including nearly 10 years in marketing and market research. He has worked with several western equipment manufacturers in the pharmaceutical and medical device industries. He is familiar with how western and Chinese business work together and can navigate the […]

Dr. Smita Khanna, Director, Technical Research

Dr. Smita Khanna is a biopharma and healthcare market researcher/analyst, with a PhD in Biotechnology. She has extensive experience working in several key industry segments and has experience with the Council of Scientific & Industrial Research-Indian Institute of Toxicology Research (CSIR-IITR), India. Her expertise includes primary and secondary research and market analysis of healthcare and […]

Advances in Biopharmaceutical Technology in China, 2nd ed.

International Biopharma Spotlight   Society for Industrial Microbiology and Biotechnology and… LEARN MORE

News and Announcements

China Biopharma Distributors

NEW! Directory: Top 60 Distributors of Bioprocessing Supplies in China: Opportunities for Global Biopharma Suppliers to Find and Manage Local Distributors in China   Comprehensive China Biopharmaceutical Equipment and Suppliers Distributors Directory 2020 provides detailed profiles of China’s Equipment and Supply Distributors industry. Competitive landscape in China’s bioprocess equipment and consumables segment, with comprehensive information on […]

China CMO

NEW! Growth of Biopharmaceutical Contract Manufacturing Organizations in China: An In-depth Study of Emerging Opportunities Comprehensive In-depth Study provides detailed analysis of the CMO industry, its recent development and trends. Profiles of China’s Contract Manufacturing Organizations (CMOs) and Contract Development Manufacturing Organizations (CDMOs), including their capacity, history, products, scale, management, business focus, products, R&D, business and […]

Advances in Biopharmaceutical Technology in India

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Our Team in the News

China CMO

NEW! Growth of Biopharmaceutical Contract Manufacturing Organizations in China: An In-depth Study of Emerging Opportunities Comprehensive In-depth Study provides detailed analysis of the CMO industry, its recent development and trends. Profiles of China’s Contract Manufacturing Organizations (CMOs) and Contract Development Manufacturing Organizations (CDMOs), including their capacity, history, products, scale, management, business focus, products, R&D, business and […]

Advances in Biopharmaceutical Technology in India

Donec vitae sapien ut libero venenatis faucibus. Donec elit libero, sodales nec, volutpat a, suscipit non, turpis. Donec id justo.

China Biopharma Distributors

NEW! Directory: Top 60 Distributors of Bioprocessing Supplies in China: Opportunities for Global … LEARN MORE

China CMO

NEW! Growth of Biopharmaceutical Contract Manufacturing Organizations in China: An In-depth Study of … LEARN MORE

Advances in Biopharmaceutical Technology in India

International Biopharma Spotlight Advances in Biopharmaceutical Technology in India A Society for … LEARN MORE

Advances in Biopharmaceutical Technology in China, 2nd ed.

International Biopharma Spotlight   Society for Industrial Microbiology and Biotechnology and … LEARN MORE

China CMO

NEW! Growth of Biopharmaceutical Contract Manufacturing Organizations in China: An In-depth Study of Emerging … LEARN MORE

Advances in Biopharmaceutical Technology in China, 2nd ed.

International Biopharma Spotlight   Society for Industrial Microbiology and Biotechnology and BioPlan … LEARN MORE

China Biopharma Distributors

NEW! Directory: Top 60 Distributors of Bioprocessing Supplies in China: Opportunities for Global Biopharma … LEARN MORE

Directory of Top 60 Biopharmaceutical Manufacturers in China

BioPlan’s Directory of Top 60 Biopharmaceutical Manufacturers in China Completely updated, comprehensive Top 60 D … LEARN MORE

Advances in Biopharmaceutical Technology in India

International Biopharma Spotlight Advances in Biopharmaceutical Technology in India A Society for Industrial … LEARN MORE

A Quick Guide to Clinical Trials

  A Quick Guide to Clinical Trials,  2nd Ed. -  This book provides a unique view of the clinical … LEARN MORE

BioPlan Associates
ONE RESEARCH CT., STE. 450
ROCKVILLE, MD 20850

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