Eric Langer has over 19 years experience in biotechnology and life sciences marketing management and market assessment. He is an experienced medical and biotechnology market practitioner, strategist, researcher, and science writer. He has held senior management and marketing positions at biopharmaceutical supply companies. He teaches Biotechnology Marketing, Marketing Management, Services Marketing, Advertising Strategy, and Bioscience Communication at Johns Hopkins University, American University, and lectures extensively on pricing and channel management topics. He is co-founder and Managing Partner at BioPlan Associates, Inc. a biotechnology and life sciences marketing company that has been providing market strategy and analysis to biotechnology and healthcare organizations since 1989. He has launched marketing programs for product lines ranging from $5 million to $500 million. He works with both large and small clients at commercial biotechs, non-profit organizations, and governments in assessing and evaluating markets, and marketing strategies and tactics. He has written and consulted for companies involved in: large scale biopharmaceutical manufacturing, cell culture, media, sera, tissue engineering, stem cells, diagnostic products, blood products, genetics, DNA/PCR purification, blood components, and many other areas. He has developed management programs for technical organizations, including customized organizational analysis, managerial needs assessment, and workshop facilitation. He has developed numerous courses, classes and seminar programs, including Marketing Technical Products, and TechniManagement™–Managing the Technical Organization. Mr. Langer has a degree in Chemistry from the University of Maryland, and a Masters in International Business from American University.
