Knowing how your competitors serve your industry segment makes common sense. The better you understand your competitor’s business, the better you will understand your customers’ needs. This gives you a competitive edge. Our research services:
- Market Profiling
- Financial Analysis
- Competitor Profiling
- Competitor Strategy Assessments
- Competitor Monitoring
- Company Backgrounders
Identifying actionable strategies in an uncertain technology environment will help you identify market changes and trends that will allow you to make confident, aggressive business decisions.
Market and Customer Research = Risk Reduction
BioPlan is a leading source of biopharmaceutical and life-science market research, voice of customer, strategy and product analysis for life sciences.
Think of Research as "decision insurance." Market research reduces the inherent risks involved in making business decisions. Effectively using market and customer research can make the difference between a successful product launch and a failure. New products fail at a tremendous rate. The New Product Development process, Pricing, and Messaging are directly linked to customer need.
What is the right amount of market research? A failed product launch, a mispriced service, or a mistargeted advertising program can cost the marketing manager more than just his or her budget. Get the right amount of market information to make aggressive business decisions.
Customer Needs Analysis
Are you asking the right questions?
An accurate customer needs analysis helps you make strong, aggressive tactical marketing decisions. Base your decisions on actual, quantified market requirements. Services:
- Market Needs Analysis
- Business Intelligence
- Market Surveys
- 1-on-1 Interviews
- Customer & Competitor Profiling
- Focus Groups
Selecting a Sample Size
- Decide if you need a “probability sample”—i.e., data that can be used to project accurately to the entire market segment.
- Decide if you have the budget and time to draw a probability sample (so you can calculate confidence limits for sampling error).
Very few companies have unlimited budgets for marketing research—neither does yours. Focus on reducing the risks associated with your decision-making, and you may find that you can significantly reduce your sample size.
Customer Situation Analysis
BioPlan prepares your customer situation analysis using the most effective and cost-efficient approach. Customer situation analysis evaluates your position in the marketplace. But what are your clients looking for?
The advantage—you get actionable answers that will be immediately usable for improving your marketing decisions. BioPlan Associates helps you decide:
- Increase prices without losing customers?
- Determine why your competitors are doing so well.
- Forecast more effectively—How much market share do you really have?
- Target your most valuable customers—Which segments do you go after first?
- Uncover unmet customer needs — Which new products do you focus on?
- Determine channels people are using to buy competitors’ products?
- Go international—Which overseas markets are the opportunities?
- Figure out what you are doing right! — You’ll want to do more of it!
Typical Primary Information Collection Methods
In-Person Interviews—Our top PhD- and MBA-level analysts talk directly with your top-level decision-makers on complex topics. These ‘depth’ interviews obtain deeper information on participants’ attitudes and expectations regarding a specific product or service need.
Other services:
- Phone Surveys
- Internet-Based Interviews
- Expert Panel Group
- Round Table Groups—Industry experts in a specific market.
China Practices
BioPlan China Team Research and Analysis Services: Our China Team has nearly two decades of combined experience in market analysis for the Chinese pharma market. In addition, we have direct experience in China working as sales representatives and sales managers for multinational device makers. Experience includes distributor support for drug manufacturers which involves active cooperation with domestic distributors. Through years of experience, our China team has become very familiar with the issues that arise in cooperation between U.S./EU manufacturers and Chinese distributors. We have the expertise to identify qualified service suppliers in China who can deliver results and a good working relationship with multinational companies.
BioPipeline™ Services
Your high-value sales people can be more productive. Let our experts do the work of tracking business activity and critical motion in the biopharmaceutical pipeline. The BioPipeline service lets your sales people sell more effectively.
- We determine which sources of information are critical to your sales staff (journals, patents, website press releases, grants, trade publications, or personal conversations with specific companies, etc.)
- We set up a private website for you (www.biopipeline.com).
- Our professional, industry-specific analysts review journals and cull information daily (20-60 leads per week). This information is entered into the web database.
- Our editors review and approve entries.
- An e-mail is immediately sent directly to the appropriate sales person.
- The database itself is searchable and sortable.
