BioPlan Associates Product-Service Analysis Tool™ is a proprietary ROI tool. It helps your marketing staff create impactful, customer-related messages that are easy for your sales staff to communicate. This tool helps you describe the tangible value you provide, in your customer's language. It helps your marketing staff focus on direct benefits to your customers by focusing your message on the heart of your customers problem and how your product or service will solve it.

The Product-Service Analysis Tool shows:

• Advantages—What your product provides (what the feature does).
• Problem—What adverse impact these problems have on the buyer, and the value that solving the problem will be delivered to the customer.
• Impact—What impact does the problem have on the buyer?
• Benefits—What ultimate benefits does the buyer see, what positive results will accrue from ownership, and what value to your customers occur from solving his or her problem(s)?

You will find that this tool works exceptionally well for defining your key marketing message, and unique selling points. Download our Product Analysis Tool preview [68K PDF].

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