BioPlan Associates - Product/Service Analysis Tool

Ron Rader, Sr. Dir. Technical Research: named Editor-in-Chief of Biopharmaceuticals a new peer-reviewed journal from Landes Bioscience. Biopharmaceuticals is the first and only peer-reviewed journal about biopharmaceuticals. Biopharmaceuticals seeks submission of articles concerning biopharmaceuticals and the industry. Please contact the Editor-in-Chief if interested in submitting an article.

Dr Faiz Kermani, Advisory Board: Has helped establish the "Global Health Education Foundation" (GHEF), a not-for-profit healthcare charity to improve educational resources and training for healthcare professionals in developing countries.
At least 1.3 billion people worldwide lack access to the most basic healthcare. The new non-profit foundation, Global Health Education Foundation, aims to tackle such issues. As President of GHEF, Dr Kermani is supporting the R&D focus of the charity to reduce health disparities among developing countries. In particular, the lack of appropriate educational resources and training opportunities for healthcare professionals. http://www.globalhef.org

Eric Langer, Managing Partner: On Advisory Board of “BioProcess Asia Pacific Conference” July 2010 Singapore.
The Biopharmaceutical market in Asia pacific is growing at a rate among the highest in the globe. This is creating a strong need for production of biopharmaceuticals at higher qualities and volumes. Bioprocess AsiaPacific brings together global leaders within biopharmaceutical industry to explore dynamic strategies, benchmark technologies and analyze sustaining the growth of the industry. http://fleminggulf.com/conference/life-science/BioProcessAsiaPacific.

BioPlan Associates’ Board Member Lynn Johnson Langer, Ph.D. was recently sworn in by Maryland Governor Martin O’Malley to the Maryland Technology Development Corporation (TEDCO) Board of Directors.
In addition to her roles with TEDCO and BioPlan Associates, Dr. Langer is the Faculty/ProgramDirector of Bioenterprise and Regulatory Affairs for the Johns Hopkins University.



Directory of Top 60 Biopharmaceutical Manufacturers in India	7th Annual Report and Survey of Biopharmaceutical Manufacturing Capacity and Production	Advances in Biopharmaceutical Technology in China
>> more Reports

Services

BioPlan Associates Product-Service Analysis Tool™ is a proprietary ROI tool.

It helps your marketing staff create impactful, customer-related messages that are easy for your sales staff to communicate. This tool helps you describe the tangible value you provide, in your customer's language. It helps your marketing staff focus on direct benefits to your customers by focusing your message on the heart of your customers problem and how your product or service will solve it.

The Product-Service Analysis Tool shows:

Advantages—What your product provides (what the feature does).
Problem—What adverse impact these problems have on the buyer, and the value that solving the problem will be delivered to the customer.
Impact—What impact does the problem have on the buyer?
Benefits—What ultimate benefits does the buyer see, what positive results will accrue from ownership, and what value to your customers occur from solving his or her problem(s)?

You will find that this tool works exceptionally well for defining your key marketing message, and unique selling points. Download our Product Analysis Tool preview [68K PDF].