About

Knowing your customers is the business of science.

Understanding your market and customers' needs is a key success factor in any business. It is especially important in fast-moving biotechnology, life sciences, and health sciences markets.

What We Do

BioPlan Associates is in the business of delivering the tactical and actionable information you need to make smart, aggressive marketing decisions.

Our clients take self-assured, positive marketing actions, and they get more rapid, positive results.

Who We Are

Eric Langer, Senior Associate, Clinical

Eric Langer, President and Managing Partner, has over 20 years experience in biotechnology and life sciences international marketing, management, market assessment, and publishing. He has held senior management and marketing positions at biopharmaceutical supply companies. He is an experienced biotechnology strategist, marketing practitioner, publisher, and researcher. He has published, edited and authored numerous books, reports, and major studies on topics including: Advances in Biopharmaceutical Technology in China, Advances in Large-scale Biopharmaceutical Manufacturing, Biopharmaceuticals in the US Market, cell culture reports, media, sera, tissue engineering, stem cells, diagnostic products, blood products, genetics, DNA/PCR purification, blood components, and many others. He lectures extensively on marketing, pricing and channel management topics, and teaches at Johns Hopkins University and American University: Biotechnology Marketing, Marketing Management, Services Marketing, Advertising Strategy, and Bioscience Communication. In 1989 he co-founded BioPlan Associates, Inc. He has launched and managed marketing programs for product lines ranging from $500k to $500 million.

Dr Faiz Kermani, Senior Associate, Clinical

Dr Faiz Kermani has many years experience in both academia and the pharmaceutical industry. He has worked in pharmaceutical R&D, pricing and reimbursement, marketing and medical communications. He holds a PhD in Immunopharmacology from St. Thomas’ Hospital, London and a First Class Honours degree in Pharmacology with Toxicology from King’s College, London. He has written extensively on international healthcare issues, and is on the editorial board of a number of publications. In March 2006, he was a delegate on the UK Government’s Trade and Investment Biotech Scoping Mission to China and was a speaker at the subsequent presentation.

Ronald A. Rader, Senior Director, Technical Research

Mr. Ronald A. Rader is uniquely qualified, with a B.S. (Microbiology), M.L.S. (Library Science), and 25+ years experience as a biotechnology, pharmaceutical and chemical information specialist and publisher. From 1988, he was Editor/Publisher of the Antiviral Agents Bulletin, the only periodical specializing in antiviral/HIV drug and vaccine development. In 1994, he published the Federal Bio-Technology Transfer Directory, a 678-page book abstracting and indexing all federal laboratory, e.g., NIH, inventions and technology transfers in biotech/biomedical areas, further marketed as an online database until 2000. Mr. Rader published Biopharmaceutical Products in the U.S. Market first in April 2001. Mr. Rader has been Manager of Information Services, Porton International plc, Prior to that he served as a biomedical/chemical information specialist/manager/analyst with companies including Gillette Medical Evaluation Labs., Gillette Co.; MITRE Corp.; Biospherics; Computer Sciences Corp. (CSC); Technical Resources Inc.; and Bio-Conversion Labs.

Charlotte Bliss, Project Director

Ms. Bliss has over 20 years managing technology- and healthcare-based projects, and is project manager on studies including Advances in Large-scale Biopharmaceutical Manufacturing and Scale-up Production, 2nd Ed. She has worked in marketing research for Wyeth, Cigna, RMA, and other major organizations. Her background includes in-depth interviewing with executives, competitive intelligence, internet surveys, and secondary research. She has applied these skills in a variety of industries including pharmaceuticals, health care, financial services, and consumer products. Her market research management and industry analysis expertise covers topics in biopharmaceuticals from downstream purification, to disposables, and many other aspects. Charlotte holds an MS in instructional media and a BA in communication arts from the University of Wisconsin.

D. Elizabeth Stanley, Project Manager

Donnie Stanley has 10 years experience in marketing and healthcare research. She is editor and manager of industry newsletters including, BioCHINA, and BioINDIA. Her very extensive contacts in the biopharmaceutical industry ensure she is able to identify and bring in additional subject matter expertise when a project requires in-depth knowledge. In addition, she provides secondary marketing research services as well as primary qualitative research.

Yibing (Eliza) Zhou, Project Director, China

Ms. Zhou manages pharmaceutical and biotechnology programs in China. She is an editor and author for "Advances in Biopharmaceutical Technology in China" by BioPlan and the Society for Industrial Microbiology. Ms. Zhou holds a Bachelor of Pharmaceutical Chemistry (1987) from the West China University of Medical Sciences (merged into Sichuan University in 2001). She also had five-years of supervisory experience at the Sun Yat-sen University-affiliated hospital pharmacy. Ms. Zhou is an experienced Chinese pharmaceutical technical information researcher, consultant and translator of technical and scientific matters. Her expertise focuses in two areas: consultation on the biopharmaceutical industry and hospital pharmacy in China, and Chinese biomedical literature research and translation. She also has more than 12 years’ experience working as a Marketing Manager and Product Manager at various Chinese-owned and foreign joint-venture pharmaceutical companies, including the South-West China Pharmaceutical Co., Willine Pharmaceutical Co., AstraZeneca (Guangzhou Branch) and other pharmaceutical companies.

Lynn Johnson-Langer, Advisory Board Member

Dr Langer has her PhD from Antioch University in management; she graduated Johns Hopkins University, MBA, Business Management; University of Maryland, BS Microbiology. She works with biotechnology and life sciences organizations to improve clients’ management systems, including human resources and marketing management. Provide analysis of current management systems and develop customized programs to maximize effectiveness. As Director, Market Planning, BioCarb Inc., she was responsible for market planning and market research for international biopharmaceutical diagnostics and therapeutics company. Screened scientific discoveries for potential product development. She was responsible for business development, primary and secondary market research, and aspects of FDA Regulatory Affairs. In academics, as Special Assistant to the Dean, Senior Associate Program Chair, Biotechnology, Director, MS.MBA Biotechnology, Advanced Academic Programs, Johns Hopkins University, she chairs FDA-JHU conferences on Bayesian statistics, and academic program activities in biotechnology. She is responsible for faculty and curriculum development for Advanced Academic Programs: Regulatory Affairs and Enterprise Concentrations. She established the dual degree, MS.MBA Biotechnology program between Kreiger School and School of Professional Studies in Business and Education.

What We Deliver

Confidence. Our clients' decisions are based on customer needs, about what they want, need, and are willing to pay for. Our technology clients get the decision-making tools and actionable information they need to make decisions today:

• Can I raise my prices today?
• Where are my customers hiding? My competitor seems to be finding them!
• What new products will they be buying tomorrow?
• Should I invest in that new technology? How big is the market?
• What message do they need to hear from me to get them to buy?
• Why are they buying from my competitors and not me?
• Should I enter that overseas market?

We deliver to our customers the confidence they need to make more aggressive, rapid, tactical marketing decisions. Marketing managers feel more self-assured about their actions. Positive actions get more rapid, positive results. We provide highly targeted, actionable marketing research.

Our "Space"

Biopharmaceutical, biotech, diagnostics, and life sciences suppliers seeking customer needs analysis need to make smart decisions.

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